From the Marketing Mentor: How to Research Your Best Prospects
Whenever I try to market my creative services business, it seems that what I look for in finding prospects are too vague. Plus, I was focusing more on building my portfolio and updating my marketing materials, that finding prospects is placed dead last in my marketing to-do list. How do I offer my services if I don’t have clients, let alone prospects?
Ilise Benun, founder and owner of Marketing Mentor, provided some insights on YouTube on how to find your dream clients through “mining.” She provided some very useful nuggets that I’m planning to use right away.