entrepreneur

AWCNJ and NJ Creatives Network Hosts “Master Your Money, Accelerate Your Success”

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Click here for more info or to register for this event.
Click here for more info or to register for this event.

The Association for Women in Communications – New Jersey Chapter (AWCNJ) and the New Jersey Creatives Network will be hosting an informative session on money management on Thursday, November 19, 6:00-9:00 p.m. at Unique Photo, 123 US Highway 46 West in Fairfield, NJ. Money and business expert Robyn Crane will speak about the importance of developing a better relationship with your money to achieve greater balance, have more time for yourself and gain peace of mind.

The presenter, Robyn Crane, is a Certified Financial Planner™. She is the host of the TV show, The Financial GSpot, the radio show, Let’s Talk Money, and #1 International Best Selling Author of Mind Over Money Management. Her blueprint for financial and business success has been featured on Fox Business News, The Motley Fool and SavingsAccount.com.

The cost is $5 if you’re member of either organization and $10 for non-members. This is a great opportunity to build your professional network, learn more about the organizations hosting this event, as well as learn how to manage your money more effectively — especially if you’re saving money to build a business or for personal reasons.

Click here for more information or to register for the event.

Women in Communications Hosts Fall Networking Kickoff

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The Association for Women in Communications – NJ Chapter (AWCNJ) is hosting a networking event on Wednesday, September 30, 6:30-9:00 pm, to kick start the new programming year! The evening will include dinner, networking and an opportunity to learn about an exciting mentoring program offered exclusively to AWCNJ members. It takes place at the Greek Taverna Restaurant, 292 Bloomfield Avenue, Montclair, NJ.

In addition, you will get to hear from marketing and branding expert Caryn Warner on key issues that professionals, especially women, should consider as they go through different stages in their careers and learn tactics to deploy for professional resume building. A leader with over 25 years of experience, Caryn Warner is the primary strategist and spearheads the marketing for Verisk Insurance Solutions/ISO Claims and Crime Analytics.

The cost to attend is:

$25 for members
$35 for non-members
$15 for students

Registration is highly recommended so please sign up for this event today! If you have any questions, please send an email to info@awcnj.org.

If you are in the communications field, this is a wonderful opportunity to meet new people in the industry and build professional connections.

From the Marketing Mentor: How to Research Your Best Prospects

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Whenever I try to market my creative services business, it seems that what I look for in finding prospects are too vague. Plus, I was focusing more on building my portfolio and updating my marketing materials, that finding prospects is placed dead last in my marketing to-do list. How do I offer my services if I don’t have clients, let alone prospects?

Ilise Benun, founder and owner of Marketing Mentor, provided some insights on YouTube on how to find your dream clients through “mining.” She provided some very useful nuggets that I’m planning to use right away.

Beautiful Website Design for Make-up Artist

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Designed by Design team from yveniaWeb Solutions.
Designed by Design team from yveniaWeb Solutions.

If you’re a make-up artist who’s looking to expand your business online, here’s a beautiful website design created by the Design team from yveniaWeb Solutions. Simple, clean and easy to navigate.

yveniaWeb Solutions is a partnership between yvenia Design and maWebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yveniaWeb Solutions can help promote your business.

If you have any questions, please contact me.

So, What’s Your Job Title?

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Embed from Getty Images

This topic has been in my mind for awhile because I know I’m not the only one who feels this way. My little dilemma (if you call it that) is based on The Creative Group’s recent post on modern creative job titles.

Whenever I go meet people in professional networking or social events, the first question they would always ask is “So, what do you do?” What’s my answer? I tell them that I’m a “graphic design and communications consultant.” However, in my mind, am I really? Does this job title accurately represent the work I do?

In my experience, I always feel that I’m more than just a graphic designer. Other than having an art school background who’s very familiar with Adobe Creative Suite, my career has progressed to writing, editing, communications strategy, web content management, email marketing, blogging, social media management (at least for my own social media platforms) as well as budding freelancer and entrepreneur.

Don’t get me wrong, I’m not complaining at all. I feel that having an additional skill set makes you more marketable to potential employers or clients, especially that technology is exponentially increasing and businesses are looking for more than just a hands-on designer.

My only complaint is…what exactly do I call myself? Do I call myself a either a “graphic design and communications consultant” or “creative services professional” since I do more than just design? Should I use my given corporate job title as “Marketing Communications Consultant” even though it sounds too broad, or something else that’s more specific? Maybe I’m overthinking this whole issue and need some sleep (it’s 1:30 am ET in the morning)?

So I have to ask, what’s your job title? Do you make up a fancy job title based on your skills? If so, what is it? I would love to hear your ideas. 🙂

yveniaWeb Solutions – A Web Design and Online Marketing Partnership

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yveniaBlog_yWebPost
Websites are designed by yveniaWeb’s design team.

As a graphic designer, I usually work independently and efficiently in designing pieces that can help market and promote your business, organization or event. My portfolio mostly consists of print marketing collateral, web assets (web banners and other graphics) and other custom design pieces.

In terms of web design, I can build and design web pages using a content management system, such as Dreamweaver, WordPress, Vignette and SharePoint. However, I am still learning and understanding the web programming aspect in building a website from scratch, such as JavaScript. With a full-time job, building a business on the side, being a co-president of a professional organization, as well as finding room for some social time, even graphic designers need some help.

This is why I have partnered with maWebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. yveniaWeb Solutions offers an online marketing strategy, as well as web design services, for small businesses, start-ups and other organizations who want to build their web presence. Our business also includes an award-winning Customer Service team and a group of talented web designers who can help your business with unlimited support for your website and other questions you may have.

Click here to learn more about yveniaWeb Solutions. If you want to see a demo of our web design and marketing solution, please contact me for an appointment.

Fun Reading

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Design Books

One of my annual professional goals is to keep up to date with the latest graphic design trends and tips to build my freelancing design business. I always do my research from anywhere — the Internet, magazines, books, even while doing errands. Even though most of my research is on the Web, I decided to go to my local library and picked these up (Never underestimate the power of the library!). Yes, it’s been awhile since I held an actual book!

The books I picked up:
The Designer’s Guide to Marketing and Pricing, Ilise Benun and Peleg Top
Creating Your Digital Portfolio by Ian Clazie

Why Small Businesses Can Benefit From a Website Redesign

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Image by MA Webcenters Design Team.
Image by MA Webcenters Design Team.
If you own a small (or mid-sized) business and your website looks like it was last updated over 10 years ago, then it’s time to think about giving your website a makeover. But with limited marketing budgets and resources, as well as lack of time for updates, you’d probably think a redesign is the last thing on your mind, right?

Well, think of it this way. Having a web presence is one of the most popular and effective ways to advertise your business. If your website is outdated, then your business is not taking advantage of the ever-growing online marketplace, which includes social media, blogs, email marketing, as well as e-Commerce and mobile/tablet-friendly capabilities. Plus, having an outdated website can leave a bad impression to your prospective customers.

If you’re thinking of revamping your site, you can contact me to schedule a free demo about how our integrated online solution can help promote your business.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.