Marketing

Developed creative assets to help promote internal and external marketing campaigns through various media, including the Web, email marketing and/or social media.

MetLife Sales Conference Campaigns

An internal digital marketing campaign promoting to financial sales advisors who are on-time or close to qualifying for one of MetLife’s recognition conferences for sales achievement. I designed 3 different graphics for their respective event pages and email communications to advisors.

Each campaign presents a different conference location based on their level of achievement and it helps advisors get excited about the event and encourage them to qualify for the conference. The email graphic was distributed to the on-time or close to qualifying advisors, while the web banner was posted on the field sales portal for all advisors. The banners were rotated on a weekly basis for three weeks.

Master Your Money, Accelerate Your Success Digital Banners

Association for Women in Communications – New Jersey Chapter (AWCNJ) and the New Jersey Creatives Network hosted an informative session on money management in Fairfield, NJ. Money and business expert Robyn Crane spoke about the importance of developing a better relationship with your money to achieve greater balance, have more time for yourself and gain peace of mind. Developed two static banners used for email communications, event page and social media.

Social Media Promo Banners for Leadership Workshop

Wrote copy and designed three custom social media banners promoting a networking event and leadership workshop in Madison, NJ. The event was co-hosted by The Association for Women in Communications – New Jersey and Women in Computing – Northern NJ, professional organizations that target women professionals in the communications and technology fields, even though the event does welcome everyone who want to learn how to identify and utilize their leadership skills.