Event and Promotional Collateral

Developed creative assets and campaigns to help promote events through various media, including the Web, email marketing and/or social media.

Tech Forward Roving Tech Expo

Developed and provided art direction for an internal branding campaign to promote the company’s Tech Forward initiative. Global Technology teams volunteered to take part in a roving expo where they visit internal, corporate events to present technology products and services that help employees be “tech forward” and stay productive at work.

The campaign included a logo, branded PowerPoint templates for digital signage and presentations, a SharePoint informational site, a placard, and a set of trade show banners.

Technology Leadership Conference

The Technology Leadership Conference (TLC) brings together IT leaders from across Prudential to learn best practices, business updates, and the latest trends in technology. Campaign includes:

  • Logo & Theme Development
  • Branded PowerPoint presentations
  • Email communications (Invite, reminders, survey)
  • Post-event intranet article
  • Printed marketing materials and tchotchkes

Testing Center of Excellence (TCoE) QA Forum and Awards Ceremony

The Testing Center of Excellence’s (TCoE) QA Forum & Awards Ceremony brings together quality assurance (QA) associates to learn about current topics on testing, quality assurance and business challenges facing Prudential. The event also honors, celebrates and showcases employees who have demonstrated performance excellence and extraordinary efforts in quality assurance. Campaign includes:

  • Event theme design using existing logo
  • Digital assets for email communications (invite, reminders) and event portal
  • PowerPoint presentation
  • Promotional and marketing materials
  • Intranet article

MetLife Resources Consultant Forum

The MetLife Resources Consultant Forum was an annual event that brought together consultants from across the country for a day and a half of education and networking with colleagues and 403(b) retirement industry experts. I designed a series of collateral for this event, which includes a logo, save the date mailer, invitation/agenda, and a banner for an email template (576 x 166 pixels).