Design TBT: Web Page Makeover

Here’s a TBT post for you – web design style!

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Back in 2011, one of my goals at my corporate job was to redesign an internal portal page promoting Emerald Connect, the company’s approved website platform for field sales advisors who want to promote their financial services online. It was a huge project to redesign this page due to the comprehensive information and outdated look. Plus, at the time, the company changed web content management systems, so a redesign was required. The redesigned site was created in Vignette (now Open Text).

BEFORE: Other than the outdated design interface and drab color scheme, the navigation was also cumbersome.

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AFTER: With the use of tab structure and dropdown boxes, these features helped breakdown large amounts of copy and keep information more organized. Plus, it also keeps content in one page instead of going to a separate page for more information.

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To see the latest design pieces, please check out the Portfolio.

From the Marketing Mentor: How to Research Your Best Prospects

Whenever I try to market my creative services business, it seems that what I look for in finding prospects are too vague. Plus, I was focusing more on building my portfolio and updating my marketing materials, that finding prospects is placed dead last in my marketing to-do list. How do I offer my services if I don’t have clients, let alone prospects?

Ilise Benun, founder and owner of Marketing Mentor, provided some insights on YouTube on how to find your dream clients through “mining.” She provided some very useful nuggets that I’m planning to use right away.

A Wine Tasting and Networking Opportunity in Clifton, NJ

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The Association for Women in Communications – New Jersey Chapter (AWCNJ) is hosting their last networking event of the year with wine tasting and tapas on Wednesday, June 24, 6:30-9:00 pm at Spuntino’s in Clifton, NJ. It’s a great way to celebrate the start of summer while building your professional network. As AWCNJ’s way of saying “thank you” for your support throughout the year, AWCNJ is picking up part of the tab! The cost to attend this kickoff to summer is just $25 for both members and non-members.

AWCNJ Wine Tasting and Summer Networking Party
Wednesday, June 24, 2015, 6:30-9:00 p.m.
Spuntino Wine Bar & Italian Tapas
70 Kingsland Rd, Clifton, NJ 07014

Click here for more info and to register. Don’t forget those business cards!

AWCNJ Hosting “You Don’t Have to Shout to Stand Out” – Tuesday, May 19th

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Don’t Shout…Stand Out!

The Association for Women in Communications – New Jersey (AWCNJ) is hosting a networking event on Tuesday, May 19th on how to speak with others – in the workplace and in your network – so you can build strong connections with ease. Whether you’re in business for yourself, in corporate, or in a job search, you need strong business conversation skills so that you can comfortably and confidently advocate for yourself. Learn how you can present your ideas more effectively by joining AWCNJ for a night of networking and dinner at Cucina Calandra in Fairfield.

Christine Clifton, MBA

Christine Clifton, MBA

You Don’t Have to Shout to Stand Out
Say What You Need to Say, So You Can Get Where You Want to Go, and Earn What You’re Worth
Presented by Christine Clifton, MBA

Cucina Calandra (next to the Best Western Fairfield Executive Inn)
244 Route 46 East, Fairfield, NJ
Tuesday, May 19
6:30-9:00 p.m.
Price: $35.00 (for members AND non-members)
Price includes dinner (Chicken Francese, Pasta, Pastries, Tea & Coffee)

Click here to learn more and to register for the event!

Web and Digital Marketing Trends

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Digital marketing is very effective in building and promoting your business. From having a website, to email marketing, to social media, businesses have more exposure to the masses than traditional marketing.

If your goal is starting your own business or if you’re planning to take your business to the next level, here are a few top business marketing and design trends to consider while building your brand online:

Website designs are looking bolder and easier to navigate. Websites are a lot more responsive. What does that mean? In web design, having a responsive website means that the layout is scalable so that it’s easily viewable through a computer, tablet and smartphone. More customers are purchasing products through their tablets and smartphones than their desktop computers. Your website should be well-designed and user-friendly in those platforms so that customers can come back for more.

Content: More visual, less text. Visual content, such as photos and graphics, can help tell a story a lot more than text and can help promote something more effectively. Plus, having a consistent look and feel — for example, logo and colors — to your website, as well as other digital platforms, can help build your brand. Don’t get me wrong – the written content (or text) is just as effective, as long as information is short and to the point.

Social media continues to dominate. Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, Tumblr…the list of social media channels keeps growing. Even though there are many social media channels to choose from, you don’t need to use all of them. Whichever social media channel you choose depends on how much you use it and your purpose of using it. For example, some businesses would find Facebook and Twitter more effective in promoting than Pinterest and Instagram. Here’s an informative “cheat sheet” on some of the popular social media networks and how each network is best used for business.

Email marketing provides a lot more value to your business. To some people, email marketing is perceived as “junk mail” and tend to delete from their inboxes. However, email marketing offers a lot more value than people realize, especially when it comes to offering important content. The purpose of email marketing is to inform customers and prospects of what’s going on in your business or industry. Plus, email marketing usually provides a “bridge” to your website, which can act as your site’s promotional tool. So whether you’re promoting a new product, recapping an event, or just want to provide something newsworthy, email marketing can be an effective marketing tool.

Here’s one informative article that I found on Business2Community on “why email marketing is still in style.”

Metrics is actually more important than you realize. You have your website and you’re promoting your business via email and social media, but do you know if people are taking notice? Websites and other digital accounts usually have metrics reporting tools to track how many people are visiting your site, what pages are more popular than others, and for long have a visitor viewed your site.

If you’re looking to expand your business online and want to take advantage of the digital marketing tools that are out there, please contact me.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.

Sources:
Success in 2015, MA Webcenters Blog, 12/22/14.
Why Email Marketing Is Still in Style — And Thriving, Business2Community, 3/11/15.
Social Media Cheat Sheet, Ad Week, 10/2014.

Portfolio Update: Promo Banners for Leadership Workshop

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Just added some design pieces in the portfolio. I designed three custom social media banners promoting a networking event/leadership workshop in Madison, NJ, co-hosted by The Association for Women in Communications – New Jersey and Women in Computing – Northern NJ. Please click the graphic above to learn more about it.

If you’re in northern NJ, you’re welcome to attend this exciting and informative event, which includes an opportunity to network with colleagues and friends over a light buffet dinner. Afterwards, Kathleen Cashman of Cashman Consulting, LLC is presenting a workshop, Your Best You – Tapping the Leader Within, to help you identify your leadership skills and formulate a personal action plan to develop and utilize them right away.

For more information about the event and to register, click here to go to AWCNJ’s site.

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