An internal digital marketing campaign promoting to financial sales advisors who are on-time or close to qualifying for one of the 2015 recognition conferences for sales achievement. I designed six different marketing campaigns, where each campaign consists of a web banner and email marketing graphic.
Each campaign presents a different conference location based on their level of achievement and it helps advisors get excited about the event and encourage them to qualify for the conference. The email graphic was distributed to the on-time or close to qualifying advisors, while the web banner was posted on the field sales portal for all advisors. The banners were rotated on a weekly basis for three weeks.
The banner and email link to their respective portal page for more information about the conference.