Updates: Web Design, Digital Assets and More

Here are the latest updates on yvenia.com:

New Section: Web Design and Assets
I added a new page for some previous web design work that I have done.

New Design Pieces Added

  • Campaigns: Master Your Money, Accelerate Your Success Digital Banners
  • Cards & Invites: Flyer for Oh What A Night! A Musical Tribute to Frankie Valli and The Four Seasons
  • Newsletters: HQ View Newsletter
  • Brochures: Americas Council Directory 2015

Portfolio PDF
I created a PDF version of my portfolio for viewers who want to print it out for a closer look. Click here for more information or go to the the link located on the top navigation bar.

Follow yvenia Design & Media on Instagram
Finally decided to create an Instagram account for yvenia Design & Media – @yveniadesignmedia. I wanted to separate my design work from my personal Instagram (@yvenia), which mostly focuses on health and fitness, as well as some random foodie posts. Check it out and follow @yveniadesignmedia on Instagram!

Design TBT: Web Page Makeover

Here’s a TBT post for you – web design style!

EmeraldBeforeAfter

Back in 2011, one of my goals at my corporate job was to redesign an internal portal page promoting Emerald Connect, the company’s approved website platform for field sales advisors who want to promote their financial services online. It was a huge project to redesign this page due to the comprehensive information and outdated look. Plus, at the time, the company changed web content management systems, so a redesign was required. The redesigned site was created in Vignette (now Open Text).

BEFORE: Other than the outdated design interface and drab color scheme, the navigation was also cumbersome.

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AFTER: With the use of tab structure and dropdown boxes, these features helped breakdown large amounts of copy and keep information more organized. Plus, it also keeps content in one page instead of going to a separate page for more information.

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To see the latest design pieces, please check out the Portfolio.

Web and Digital Marketing Trends

yveniaResponsiveGraphic
Digital marketing is very effective in building and promoting your business. From having a website, to email marketing, to social media, businesses have more exposure to the masses than traditional marketing.

If your goal is starting your own business or if you’re planning to take your business to the next level, here are a few top business marketing and design trends to consider while building your brand online:

Website designs are looking bolder and easier to navigate. Websites are a lot more responsive. What does that mean? In web design, having a responsive website means that the layout is scalable so that it’s easily viewable through a computer, tablet and smartphone. More customers are purchasing products through their tablets and smartphones than their desktop computers. Your website should be well-designed and user-friendly in those platforms so that customers can come back for more.

Content: More visual, less text. Visual content, such as photos and graphics, can help tell a story a lot more than text and can help promote something more effectively. Plus, having a consistent look and feel — for example, logo and colors — to your website, as well as other digital platforms, can help build your brand. Don’t get me wrong – the written content (or text) is just as effective, as long as information is short and to the point.

Social media continues to dominate. Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, Tumblr…the list of social media channels keeps growing. Even though there are many social media channels to choose from, you don’t need to use all of them. Whichever social media channel you choose depends on how much you use it and your purpose of using it. For example, some businesses would find Facebook and Twitter more effective in promoting than Pinterest and Instagram. Here’s an informative “cheat sheet” on some of the popular social media networks and how each network is best used for business.

Email marketing provides a lot more value to your business. To some people, email marketing is perceived as “junk mail” and tend to delete from their inboxes. However, email marketing offers a lot more value than people realize, especially when it comes to offering important content. The purpose of email marketing is to inform customers and prospects of what’s going on in your business or industry. Plus, email marketing usually provides a “bridge” to your website, which can act as your site’s promotional tool. So whether you’re promoting a new product, recapping an event, or just want to provide something newsworthy, email marketing can be an effective marketing tool.

Here’s one informative article that I found on Business2Community on “why email marketing is still in style.”

Metrics is actually more important than you realize. You have your website and you’re promoting your business via email and social media, but do you know if people are taking notice? Websites and other digital accounts usually have metrics reporting tools to track how many people are visiting your site, what pages are more popular than others, and for long have a visitor viewed your site.

If you’re looking to expand your business online and want to take advantage of the digital marketing tools that are out there, please contact me.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.

Sources:
Success in 2015, MA Webcenters Blog, 12/22/14.
Why Email Marketing Is Still in Style — And Thriving, Business2Community, 3/11/15.
Social Media Cheat Sheet, Ad Week, 10/2014.

Portfolio Update – Digital Assets

It’s been a very busy few weeks for me, but I wanted to give you a portfolio update. I’ve added the following new pieces to the Web Design and Assets portfolio page.

To see more designs, please visit my portfolio.

Email Marketing Quick Tip

imageDid you know that the best time to deliver email campaigns is between 12:00 p.m.-1:00 p.m?

Having an email marketing campaign is one of the most effective digital strategies in promoting your business. Learn more how I can help you with your digital marketing efforts.

Why You Need a Responsive Mobile-Optimized Website (Infographic)

So what exactly is a responsive website and why does your business need one? Having a responsive site means that a website is designed and optimized for a better viewing experience through a desktop computer, laptop computer, tablet and smartphone. The infographic below shows responses from customers regarding mobile-optimized websites, as well as their opinions on email marketing and blogs, especially how these marketing methods help improve customer satisfaction and engagement.

Infographic created by the yvenia Web Solutions design team.
Infographic created by the yvenia Web Solutions design team.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.

If you have any questions, please contact me.