Updates: Web Design, Digital Assets and More

Here are the latest updates on yvenia.com:

New Section: Web Design and Assets
I added a new page for some previous web design work that I have done.

New Design Pieces Added

  • Campaigns: Master Your Money, Accelerate Your Success Digital Banners
  • Cards & Invites: Flyer for Oh What A Night! A Musical Tribute to Frankie Valli and The Four Seasons
  • Newsletters: HQ View Newsletter
  • Brochures: Americas Council Directory 2015

Portfolio PDF
I created a PDF version of my portfolio for viewers who want to print it out for a closer look. Click here for more information or go to the the link located on the top navigation bar.

Follow yvenia Design & Media on Instagram
Finally decided to create an Instagram account for yvenia Design & Media – @yveniadesignmedia. I wanted to separate my design work from my personal Instagram (@yvenia), which mostly focuses on health and fitness, as well as some random foodie posts. Check it out and follow @yveniadesignmedia on Instagram!

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Design TBT: Web Page Makeover

Here’s a TBT post for you – web design style!

EmeraldBeforeAfter

Back in 2011, one of my goals at my corporate job was to redesign an internal portal page promoting Emerald Connect, the company’s approved website platform for field sales advisors who want to promote their financial services online. It was a huge project to redesign this page due to the comprehensive information and outdated look. Plus, at the time, the company changed web content management systems, so a redesign was required. The redesigned site was created in Vignette (now Open Text).

BEFORE: Other than the outdated design interface and drab color scheme, the navigation was also cumbersome.

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AFTER: With the use of tab structure and dropdown boxes, these features helped breakdown large amounts of copy and keep information more organized. Plus, it also keeps content in one page instead of going to a separate page for more information.

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To see the latest design pieces, please check out the Portfolio.

Web and Digital Marketing Trends

yveniaResponsiveGraphic
Digital marketing is very effective in building and promoting your business. From having a website, to email marketing, to social media, businesses have more exposure to the masses than traditional marketing.

If your goal is starting your own business or if you’re planning to take your business to the next level, here are a few top business marketing and design trends to consider while building your brand online:

Website designs are looking bolder and easier to navigate. Websites are a lot more responsive. What does that mean? In web design, having a responsive website means that the layout is scalable so that it’s easily viewable through a computer, tablet and smartphone. More customers are purchasing products through their tablets and smartphones than their desktop computers. Your website should be well-designed and user-friendly in those platforms so that customers can come back for more.

Content: More visual, less text. Visual content, such as photos and graphics, can help tell a story a lot more than text and can help promote something more effectively. Plus, having a consistent look and feel — for example, logo and colors — to your website, as well as other digital platforms, can help build your brand. Don’t get me wrong – the written content (or text) is just as effective, as long as information is short and to the point.

Social media continues to dominate. Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, Tumblr…the list of social media channels keeps growing. Even though there are many social media channels to choose from, you don’t need to use all of them. Whichever social media channel you choose depends on how much you use it and your purpose of using it. For example, some businesses would find Facebook and Twitter more effective in promoting than Pinterest and Instagram. Here’s an informative “cheat sheet” on some of the popular social media networks and how each network is best used for business.

Email marketing provides a lot more value to your business. To some people, email marketing is perceived as “junk mail” and tend to delete from their inboxes. However, email marketing offers a lot more value than people realize, especially when it comes to offering important content. The purpose of email marketing is to inform customers and prospects of what’s going on in your business or industry. Plus, email marketing usually provides a “bridge” to your website, which can act as your site’s promotional tool. So whether you’re promoting a new product, recapping an event, or just want to provide something newsworthy, email marketing can be an effective marketing tool.

Here’s one informative article that I found on Business2Community on “why email marketing is still in style.”

Metrics is actually more important than you realize. You have your website and you’re promoting your business via email and social media, but do you know if people are taking notice? Websites and other digital accounts usually have metrics reporting tools to track how many people are visiting your site, what pages are more popular than others, and for long have a visitor viewed your site.

If you’re looking to expand your business online and want to take advantage of the digital marketing tools that are out there, please contact me.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.

Sources:
Success in 2015, MA Webcenters Blog, 12/22/14.
Why Email Marketing Is Still in Style — And Thriving, Business2Community, 3/11/15.
Social Media Cheat Sheet, Ad Week, 10/2014.

yvenia Gets a New Look

FeaturedBanner_yveniaRedesign

Happy New Year! Now that the new year is here, it’s time for this website to get a new look! I’ve been wanting to update the site design for over a year.

Using the latest WordPress theme, Sketch, I wanted the site to be more visually intensive and focus more on my projects, even though I’m still continuing to blog updates on my design business and other related graphic/web design posts. Plus, this theme has a “Portfolio” feature where I can add my design projects easily in a grid-like format.

I’m still updating my projects, but the site design is complete. I do have to say I’m still learning about this WordPress theme, so if anyone currently uses Sketch, tell me what you think about it.

Why Small Businesses Can Benefit From a Website Redesign

Image by MA Webcenters Design Team.
Image by MA Webcenters Design Team.
If you own a small (or mid-sized) business and your website looks like it was last updated over 10 years ago, then it’s time to think about giving your website a makeover. But with limited marketing budgets and resources, as well as lack of time for updates, you’d probably think a redesign is the last thing on your mind, right?

Well, think of it this way. Having a web presence is one of the most popular and effective ways to advertise your business. If your website is outdated, then your business is not taking advantage of the ever-growing online marketplace, which includes social media, blogs, email marketing, as well as e-Commerce and mobile/tablet-friendly capabilities. Plus, having an outdated website can leave a bad impression to your prospective customers.

If you’re thinking of revamping your site, you can contact me to schedule a free demo about how our integrated online solution can help promote your business.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.