Campaign: Internal Cyber Security Event

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Designed and developed a communications campaign for an internal employee forum on cyber security where industry experts and special guests shared their insights and practical steps to keep information secure in a digital world.

How I did it:

  • Created an event page and registration form in SharePoint (1st image below)
  • Wrote copy for intranet article, employee newsletter and other email communications (2nd image below)
  • Designed promotional and marketing materials
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Event page created in SharePoint
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Intranet article promoting event

Five Steps to Effective Email Marketing

Photo: Fotolia
Photo: Fotolia

Email marketing is a very effective promotional tool for your marketing strategy. Here are some suggestions for running a successful email campaign for your business. In summary, those five steps include:

    1. Effective content
    2. Timing
    3. Know your audience
    4. A great email marketing system
    5. Consistent posting and frequency

If you’re looking for new ways to promote your business, including a digital marketing strategy to take your business to the next level, you can learn more here and please contact me for questions.

yvenia Web Solutions is a partnership between yvenia and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services.

So, What’s Your Job Title?

Embed from Getty Images

This topic has been in my mind for awhile because I know I’m not the only one who feels this way. My little dilemma (if you call it that) is based on The Creative Group’s recent post on modern creative job titles.

Whenever I go meet people in professional networking or social events, the first question they would always ask is “So, what do you do?” What’s my answer? I tell them that I’m a “graphic design and communications consultant.” However, in my mind, am I really? Does this job title accurately represent the work I do?

In my experience, I always feel that I’m more than just a graphic designer. Other than having an art school background who’s very familiar with Adobe Creative Suite, my career has progressed to writing, editing, communications strategy, web content management, email marketing, blogging, social media management (at least for my own social media platforms) as well as budding freelancer and entrepreneur.

Don’t get me wrong, I’m not complaining at all. I feel that having an additional skill set makes you more marketable to potential employers or clients, especially that technology is exponentially increasing and businesses are looking for more than just a hands-on designer.

My only complaint is…what exactly do I call myself? Do I call myself a either a “graphic design and communications consultant” or “creative services professional” since I do more than just design? Should I use my given corporate job title as “Marketing Communications Consultant” even though it sounds too broad, or something else that’s more specific? Maybe I’m overthinking this whole issue and need some sleep (it’s 1:30 am ET in the morning)?

So I have to ask, what’s your job title? Do you make up a fancy job title based on your skills? If so, what is it? I would love to hear your ideas. 🙂

yveniaWeb Solutions – A Web Design and Online Marketing Partnership

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Websites are designed by yveniaWeb’s design team.

As a graphic designer, I usually work independently and efficiently in designing pieces that can help market and promote your business, organization or event. My portfolio mostly consists of print marketing collateral, web assets (web banners and other graphics) and other custom design pieces.

In terms of web design, I can build and design web pages using a content management system, such as Dreamweaver, WordPress, Vignette and SharePoint. However, I am still learning and understanding the web programming aspect in building a website from scratch, such as JavaScript. With a full-time job, building a business on the side, being a co-president of a professional organization, as well as finding room for some social time, even graphic designers need some help.

This is why I have partnered with maWebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. yveniaWeb Solutions offers an online marketing strategy, as well as web design services, for small businesses, start-ups and other organizations who want to build their web presence. Our business also includes an award-winning Customer Service team and a group of talented web designers who can help your business with unlimited support for your website and other questions you may have.

Click here to learn more about yveniaWeb Solutions. If you want to see a demo of our web design and marketing solution, please contact me for an appointment.

Links To See – Weeks of July 7 and 14

Here are the latest headlines from around the Web:

  • When Marketing Over Social Media, Test, Experiment and Test Some More (From Entrepreneur)
  • Mac users targeted in ‘ransomware’ scam (From MSN)

From Project Eve

From Creative Bloq

Build Your Career and Network through Professional Organizations

Last night, I went to a networking event hosted by NJ MarCom, a community of professionals in communications, marketing, advertising, creative and related fields within New Jersey. I was not only there to represent the organization I’m currently in (AWCNJ is a partner organization), but to also expand my network, promote my design and communications business, and see what other organizations that I would like to join.

Being a member of a professional organization is more than just networking and happy hour (even though they are always fun!). You get to learn from other professionals on how they become successful in their own careers, view any job opportunities that are out there, promote your business, and take part in any educational events that can help you grow and develop your skills.

Plus, organizations are always looking for volunteers interested in various roles such as event planning, marketing, communications, graphic design, membership, recruiting, and technology (i.e. web content management, social media). Volunteering can also lead to serving as a board member such as President or Vice President. Either way, having one of these fancy titles looks good on your resume, don’t you think?

So which organization is right for you? Here are some that you should look into (some of the organizations shown here originated from NJ).

Links To See – Week of June 2, 2013

Some cool links of the week:

  • Infographic: Tackle social media in 30 minutes a day (From Ragan)
  • What Freelancing is Not (From Graphic Design Blender)
  • 5 Tips to Jump-Start Your Post Design Career (From Nubby Twiglet)
  • Why Freelancers Need a Good Working Environment at Home (From Naldz Graphics)
  • Create a Design Career Map to Chart Your Next Move (From HOW Design)
  • Why You Should Blog to Get Your Next Job (From Mashable)
  • 28 Creative Branding and Identity Design examples for your inspiration (From Webneel)
  • Getting Out of The Google Sandbox! (From PC Tech Authority)

Links To See – Week of May 26

Check out these links from this week: