digital marketing

Web and Digital Marketing Trends

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Digital marketing is very effective in building and promoting your business. From having a website, to email marketing, to social media, businesses have more exposure to the masses than traditional marketing.

If your goal is starting your own business or if you’re planning to take your business to the next level, here are a few top business marketing and design trends to consider while building your brand online:

Website designs are looking bolder and easier to navigate. Websites are a lot more responsive. What does that mean? In web design, having a responsive website means that the layout is scalable so that it’s easily viewable through a computer, tablet and smartphone. More customers are purchasing products through their tablets and smartphones than their desktop computers. Your website should be well-designed and user-friendly in those platforms so that customers can come back for more.

Content: More visual, less text. Visual content, such as photos and graphics, can help tell a story a lot more than text and can help promote something more effectively. Plus, having a consistent look and feel — for example, logo and colors — to your website, as well as other digital platforms, can help build your brand. Don’t get me wrong – the written content (or text) is just as effective, as long as information is short and to the point.

Social media continues to dominate. Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, Tumblr…the list of social media channels keeps growing. Even though there are many social media channels to choose from, you don’t need to use all of them. Whichever social media channel you choose depends on how much you use it and your purpose of using it. For example, some businesses would find Facebook and Twitter more effective in promoting than Pinterest and Instagram. Here’s an informative “cheat sheet” on some of the popular social media networks and how each network is best used for business.

Email marketing provides a lot more value to your business. To some people, email marketing is perceived as “junk mail” and tend to delete from their inboxes. However, email marketing offers a lot more value than people realize, especially when it comes to offering important content. The purpose of email marketing is to inform customers and prospects of what’s going on in your business or industry. Plus, email marketing usually provides a “bridge” to your website, which can act as your site’s promotional tool. So whether you’re promoting a new product, recapping an event, or just want to provide something newsworthy, email marketing can be an effective marketing tool.

Here’s one informative article that I found on Business2Community on “why email marketing is still in style.”

Metrics is actually more important than you realize. You have your website and you’re promoting your business via email and social media, but do you know if people are taking notice? Websites and other digital accounts usually have metrics reporting tools to track how many people are visiting your site, what pages are more popular than others, and for long have a visitor viewed your site.

If you’re looking to expand your business online and want to take advantage of the digital marketing tools that are out there, please contact me.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.

Sources:
Success in 2015, MA Webcenters Blog, 12/22/14.
Why Email Marketing Is Still in Style — And Thriving, Business2Community, 3/11/15.
Social Media Cheat Sheet, Ad Week, 10/2014.

AWCNJ Kicks Off with Networking, Digital Marketing Tips, October 14

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If you are in the marketing and communications field who lives in the northern NJ area (Morris, Essex, Union, Hudson counties) AND want to meet new people while learning about the latest trends in digital marketing, the Association for Women in Communications (AWCNJ) is hosting a Fall Kickoff on Tuesday, October 14, at the Morris County Public Library in Whippany, NJ.

Karl M. Stearns, President of KMS Marketing Solutions, will explain the strategy behind email marketing and how it is used in conjunction with social media. The results will be an effective connection with your community to help build the buzz around your small business or non-profit, rather than a bunch of emails and random posts on social media.

Karl Stearns is a nationally known speaker on small business topics. As a Platinum Solution Provider for Constant Contact, he is one of a handful of Authorized Local Experts who has taught hundreds of small businesses how to utilize the powerful tools of digital marketing.

AWCNJ’s Fall Kickoff will begin at 6:30-9:00 p.m. at the Morris County Public Library, 30 Hanover Avenue, Whippany, NJ 07981.

Cost is $15 for members, $25 for non-members and $10 for students with current college ID. Admission at the door is $30. Sandwiches and refreshments will be served. You must pre-register for this event here.

For more information about the event, contact AWCNJ Programming at programs@awcnj.org.

Five Steps to Effective Email Marketing

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Photo: Fotolia
Photo: Fotolia

Email marketing is a very effective promotional tool for your marketing strategy. Here are some suggestions for running a successful email campaign for your business. In summary, those five steps include:

    1. Effective content
    2. Timing
    3. Know your audience
    4. A great email marketing system
    5. Consistent posting and frequency

If you’re looking for new ways to promote your business, including a digital marketing strategy to take your business to the next level, you can learn more here and please contact me for questions.

yvenia Web Solutions is a partnership between yvenia and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services.