Communications

Digital Content Development & Strategy

Developed content and creative assets for digital channels and platforms, including websites, emails and digital signage.

Workplace Digital Signage

As employees went back to the office in a hybrid work capacity, I had the opportunity to develop a strategy to display in-office digital signage across ten locations in the Newark, NJ campus. The strategy includes designing signage templates to visually highlight company news and updates as well as developing a content publishing process to keep content fresh and up to date.

Newsletter Editorial and Production

Produced online and print newsletters from start to finish including layout, writing and editing content. Managed editorial calendar and collaborated with business partners to plan future content. Scheduled distribution using email tools such as Adobe Marketo, Microsoft Outlook, Eloqua and Constant Contact.

AWCNJ Monthly Newsletter

Monthly eNewsletter targeting over 100 members and non-members of the Association for Women in Communications. Distributed via Constant Contact. Click each link for a larger view.

Internal Communications

Planned and executed strategic, marketing communications campaigns that support business initiatives and build engagement. Wrote and managed customer and employee-facing deliverables including articles, email blasts, presentations, website content, and other collateral.

Cyber Security Forum

Prudential hosted its annual employee forum on cyber security where industry experts and special guests will share their insights and practical steps to keep information secure in a digital world. Developed a communications campaign that includes the following (click links for larger view):

Writing and Editing

Writing experience ranging from news releases to feature articles and from internal newsletters to web portals. Click links below for larger view.

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