Updates: Web Design, Digital Assets and More

Here are the latest updates on yvenia.com:

New Section: Web Design and Assets
I added a new page for some previous web design work that I have done.

New Design Pieces Added

  • Campaigns: Master Your Money, Accelerate Your Success Digital Banners
  • Cards & Invites: Flyer for Oh What A Night! A Musical Tribute to Frankie Valli and The Four Seasons
  • Newsletters: HQ View Newsletter
  • Brochures: Americas Council Directory 2015

Portfolio PDF
I created a PDF version of my portfolio for viewers who want to print it out for a closer look. Click here for more information or go to the the link located on the top navigation bar.

Follow yvenia Design & Media on Instagram
Finally decided to create an Instagram account for yvenia Design & Media – @yveniadesignmedia. I wanted to separate my design work from my personal Instagram (@yvenia), which mostly focuses on health and fitness, as well as some random foodie posts. Check it out and follow @yveniadesignmedia on Instagram!

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Design TBT: Web Page Makeover

Here’s a TBT post for you – web design style!

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Back in 2011, one of my goals at my corporate job was to redesign an internal portal page promoting Emerald Connect, the company’s approved website platform for field sales advisors who want to promote their financial services online. It was a huge project to redesign this page due to the comprehensive information and outdated look. Plus, at the time, the company changed web content management systems, so a redesign was required. The redesigned site was created in Vignette (now Open Text).

BEFORE: Other than the outdated design interface and drab color scheme, the navigation was also cumbersome.

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AFTER: With the use of tab structure and dropdown boxes, these features helped breakdown large amounts of copy and keep information more organized. Plus, it also keeps content in one page instead of going to a separate page for more information.

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To see the latest design pieces, please check out the Portfolio.

Introducing HealthyFitPina – My Health and Fitness Blog

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I just launched my own personal blog chronicling my health and fitness journey called HealthyFitPina.com. I was inspired to start this blog after losing over 15 lbs. since January 2015. The site will soon include weight loss and fitness tips, as well as my own personal experiences trying to reach my health goals.

I always wanted to launch a personal blog that is outside the graphic design and marketing world. Even though I’m still continuing yvenia.com, I will also be blogging HealthyFitPina.

Click here to learn more about the logo I designed, which actually uses the colors from my running sneakers. Make sure to visit my new blog here.

Web and Digital Marketing Trends

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Digital marketing is very effective in building and promoting your business. From having a website, to email marketing, to social media, businesses have more exposure to the masses than traditional marketing.

If your goal is starting your own business or if you’re planning to take your business to the next level, here are a few top business marketing and design trends to consider while building your brand online:

Website designs are looking bolder and easier to navigate. Websites are a lot more responsive. What does that mean? In web design, having a responsive website means that the layout is scalable so that it’s easily viewable through a computer, tablet and smartphone. More customers are purchasing products through their tablets and smartphones than their desktop computers. Your website should be well-designed and user-friendly in those platforms so that customers can come back for more.

Content: More visual, less text. Visual content, such as photos and graphics, can help tell a story a lot more than text and can help promote something more effectively. Plus, having a consistent look and feel — for example, logo and colors — to your website, as well as other digital platforms, can help build your brand. Don’t get me wrong – the written content (or text) is just as effective, as long as information is short and to the point.

Social media continues to dominate. Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, Tumblr…the list of social media channels keeps growing. Even though there are many social media channels to choose from, you don’t need to use all of them. Whichever social media channel you choose depends on how much you use it and your purpose of using it. For example, some businesses would find Facebook and Twitter more effective in promoting than Pinterest and Instagram. Here’s an informative “cheat sheet” on some of the popular social media networks and how each network is best used for business.

Email marketing provides a lot more value to your business. To some people, email marketing is perceived as “junk mail” and tend to delete from their inboxes. However, email marketing offers a lot more value than people realize, especially when it comes to offering important content. The purpose of email marketing is to inform customers and prospects of what’s going on in your business or industry. Plus, email marketing usually provides a “bridge” to your website, which can act as your site’s promotional tool. So whether you’re promoting a new product, recapping an event, or just want to provide something newsworthy, email marketing can be an effective marketing tool.

Here’s one informative article that I found on Business2Community on “why email marketing is still in style.”

Metrics is actually more important than you realize. You have your website and you’re promoting your business via email and social media, but do you know if people are taking notice? Websites and other digital accounts usually have metrics reporting tools to track how many people are visiting your site, what pages are more popular than others, and for long have a visitor viewed your site.

If you’re looking to expand your business online and want to take advantage of the digital marketing tools that are out there, please contact me.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.

Sources:
Success in 2015, MA Webcenters Blog, 12/22/14.
Why Email Marketing Is Still in Style — And Thriving, Business2Community, 3/11/15.
Social Media Cheat Sheet, Ad Week, 10/2014.

Portfolio Update: Promo Banners for Leadership Workshop

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Just added some design pieces in the portfolio. I designed three custom social media banners promoting a networking event/leadership workshop in Madison, NJ, co-hosted by The Association for Women in Communications – New Jersey and Women in Computing – Northern NJ. Please click the graphic above to learn more about it.

If you’re in northern NJ, you’re welcome to attend this exciting and informative event, which includes an opportunity to network with colleagues and friends over a light buffet dinner. Afterwards, Kathleen Cashman of Cashman Consulting, LLC is presenting a workshop, Your Best You – Tapping the Leader Within, to help you identify your leadership skills and formulate a personal action plan to develop and utilize them right away.

For more information about the event and to register, click here to go to AWCNJ’s site.

Portfolio Update – Digital Assets

It’s been a very busy few weeks for me, but I wanted to give you a portfolio update. I’ve added the following new pieces to the Web Design and Assets portfolio page.

To see more designs, please visit my portfolio.

Five Steps to Effective Email Marketing

Photo: Fotolia
Photo: Fotolia

Email marketing is a very effective promotional tool for your marketing strategy. Here are some suggestions for running a successful email campaign for your business. In summary, those five steps include:

    1. Effective content
    2. Timing
    3. Know your audience
    4. A great email marketing system
    5. Consistent posting and frequency

If you’re looking for new ways to promote your business, including a digital marketing strategy to take your business to the next level, you can learn more here and please contact me for questions.

yvenia Web Solutions is a partnership between yvenia and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services.

Social Media Cover Banner Quick Guide

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Whether you are a business that wants to change the look of your brand’s social media outlets, or you want to show your personal and artistic style, here is quick design guide in creating your social media covers, including size dimensions for four of the most popular networks – Facebook, Twitter, Google Plus and LinkedIn (Premium only).


Quick Tips in Designing Cover Photos for Social Media Platforms

  • Keep a consistent look and feel for your brand throughout all of your social media networks.
  • Keep your networks fresh w/ new imagery. If you’re a designer, photographer, or artist, you can add a banner on the cover photo section as a way to showcase your work if you’re showing a single image or multiple images in a grid-like format.
  • Create your cover photos to reflect your style, personality or brand. Remember, cover photos should provide a visual background for your networks and are not meant to be used to advertise or sell anything.
  • High resolution images are strongly recommended. Anything smaller would look pixelated, fuzzy or have low quality. When you download images, it’s best to download from your computer instead of your phone or tablet. I noticed personally that if downloading a banner from the phone, the banner looks grainy if viewing from a computer.
  • If you’re promoting a business, try adding a logo as your profile picture.

Social Media Banner Sizes
Facebook (Source: Facebook Cover Size Helper)

  • Profile photo – Page profile pictures are square and display at 160×160 pixels on your Page. The photo you upload must be at least 180×180 pixels.
  • Timeline Cover Photo – Facebook cover size is 851 x 315 pixels.

Twitter (Source: Mediabistro-All Twitter)

  • Header – On-screen size is 1500 pixels wide x 500 pixels high, but Twitter recommends uploading an image up to upload 3000 pixels wide × 1000 wide photo while under 5MB.
  • Profile photo – Maximum upload size is 400 x 400 pixels (up to 2MB). Once uploaded, the photo decreases to 200 x 200 pixels on screen.

Google Plus (Source: Google Plus For You)

  • Profile Photo – 250 x 250 pixels
  • Cover Photo – 480 x 270 pixels

LinkedIn Premium (Source: Social Media Examiner)

  • Cover Photo – 1400 x 425 pixels

Still trying to understand the social media lingo? Here’s a glossary of terms for reference created by MediaMiser.

If you need help in creating social media banners, I’m happy to help you out. Please contact me to learn more.

Email Marketing Quick Tip

imageDid you know that the best time to deliver email campaigns is between 12:00 p.m.-1:00 p.m?

Having an email marketing campaign is one of the most effective digital strategies in promoting your business. Learn more how I can help you with your digital marketing efforts.