Campaign: Internal Cyber Security Event

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Designed and developed a communications campaign for an internal employee forum on cyber security where industry experts and special guests shared their insights and practical steps to keep information secure in a digital world.

How I did it:

  • Created an event page and registration form in SharePoint (1st image below)
  • Wrote copy for intranet article, employee newsletter and other email communications (2nd image below)
  • Designed promotional and marketing materials
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Event page created in SharePoint
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Intranet article promoting event

Updates: Web Design, Digital Assets and More

Here are the latest updates on yvenia.com:

New Section: Web Design and Assets
I added a new page for some previous web design work that I have done.

New Design Pieces Added

  • Campaigns: Master Your Money, Accelerate Your Success Digital Banners
  • Cards & Invites: Flyer for Oh What A Night! A Musical Tribute to Frankie Valli and The Four Seasons
  • Newsletters: HQ View Newsletter
  • Brochures: Americas Council Directory 2015

Portfolio PDF
I created a PDF version of my portfolio for viewers who want to print it out for a closer look. Click here for more information or go to the the link located on the top navigation bar.

Follow yvenia Design & Media on Instagram
Finally decided to create an Instagram account for yvenia Design & Media – @yveniadesignmedia. I wanted to separate my design work from my personal Instagram (@yvenia), which mostly focuses on health and fitness, as well as some random foodie posts. Check it out and follow @yveniadesignmedia on Instagram!

Summer Networking Event in Clark, NJ – June 29

To those who are interested in networking with other marketing, communications and creative professionals, here’s your chance at this event in Clark, NJ. The Association for Women in Communications – NJ Chapter is hosting a fun night of networking over a good old fashion barbecue while learning about the latest tips on content marketing by digital marketing expert, Susana Fonticoba, president of Right Click Advantage.

Plus, make sure to bring some comfortable shoes — you also have the option to play a round of mini-golf while connecting with other professionals.

Wednesday, June 29, 2016
6:30-9:00 p.m.
Oh’ Brian’s on the Green
1300 Raritan Road
Clark, NJ 07066

Prices: $25 AWCNJ Members / $35 Non-Members / $15 Students and New Grads

Click here for more details and to register!

AWCNJ and NJ Creatives Network Hosts “Master Your Money, Accelerate Your Success”

Click here for more info or to register for this event.
Click here for more info or to register for this event.

The Association for Women in Communications – New Jersey Chapter (AWCNJ) and the New Jersey Creatives Network will be hosting an informative session on money management on Thursday, November 19, 6:00-9:00 p.m. at Unique Photo, 123 US Highway 46 West in Fairfield, NJ. Money and business expert Robyn Crane will speak about the importance of developing a better relationship with your money to achieve greater balance, have more time for yourself and gain peace of mind.

The presenter, Robyn Crane, is a Certified Financial Planner™. She is the host of the TV show, The Financial GSpot, the radio show, Let’s Talk Money, and #1 International Best Selling Author of Mind Over Money Management. Her blueprint for financial and business success has been featured on Fox Business News, The Motley Fool and SavingsAccount.com.

The cost is $5 if you’re member of either organization and $10 for non-members. This is a great opportunity to build your professional network, learn more about the organizations hosting this event, as well as learn how to manage your money more effectively — especially if you’re saving money to build a business or for personal reasons.

Click here for more information or to register for the event.

Women in Communications Hosts Fall Networking Kickoff

The Association for Women in Communications – NJ Chapter (AWCNJ) is hosting a networking event on Wednesday, September 30, 6:30-9:00 pm, to kick start the new programming year! The evening will include dinner, networking and an opportunity to learn about an exciting mentoring program offered exclusively to AWCNJ members. It takes place at the Greek Taverna Restaurant, 292 Bloomfield Avenue, Montclair, NJ.

In addition, you will get to hear from marketing and branding expert Caryn Warner on key issues that professionals, especially women, should consider as they go through different stages in their careers and learn tactics to deploy for professional resume building. A leader with over 25 years of experience, Caryn Warner is the primary strategist and spearheads the marketing for Verisk Insurance Solutions/ISO Claims and Crime Analytics.

The cost to attend is:

$25 for members
$35 for non-members
$15 for students

Registration is highly recommended so please sign up for this event today! If you have any questions, please send an email to info@awcnj.org.

If you are in the communications field, this is a wonderful opportunity to meet new people in the industry and build professional connections.

AWCNJ Hosting “You Don’t Have to Shout to Stand Out” – Tuesday, May 19th

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Don’t Shout…Stand Out!

The Association for Women in Communications – New Jersey (AWCNJ) is hosting a networking event on Tuesday, May 19th on how to speak with others – in the workplace and in your network – so you can build strong connections with ease. Whether you’re in business for yourself, in corporate, or in a job search, you need strong business conversation skills so that you can comfortably and confidently advocate for yourself. Learn how you can present your ideas more effectively by joining AWCNJ for a night of networking and dinner at Cucina Calandra in Fairfield.

Christine Clifton, MBA
Christine Clifton, MBA

You Don’t Have to Shout to Stand Out
Say What You Need to Say, So You Can Get Where You Want to Go, and Earn What You’re Worth
Presented by Christine Clifton, MBA

Cucina Calandra (next to the Best Western Fairfield Executive Inn)
244 Route 46 East, Fairfield, NJ
Tuesday, May 19
6:30-9:00 p.m.
Price: $35.00 (for members AND non-members)
Price includes dinner (Chicken Francese, Pasta, Pastries, Tea & Coffee)

Click here to learn more and to register for the event!

Web and Digital Marketing Trends

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Digital marketing is very effective in building and promoting your business. From having a website, to email marketing, to social media, businesses have more exposure to the masses than traditional marketing.

If your goal is starting your own business or if you’re planning to take your business to the next level, here are a few top business marketing and design trends to consider while building your brand online:

Website designs are looking bolder and easier to navigate. Websites are a lot more responsive. What does that mean? In web design, having a responsive website means that the layout is scalable so that it’s easily viewable through a computer, tablet and smartphone. More customers are purchasing products through their tablets and smartphones than their desktop computers. Your website should be well-designed and user-friendly in those platforms so that customers can come back for more.

Content: More visual, less text. Visual content, such as photos and graphics, can help tell a story a lot more than text and can help promote something more effectively. Plus, having a consistent look and feel — for example, logo and colors — to your website, as well as other digital platforms, can help build your brand. Don’t get me wrong – the written content (or text) is just as effective, as long as information is short and to the point.

Social media continues to dominate. Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, Tumblr…the list of social media channels keeps growing. Even though there are many social media channels to choose from, you don’t need to use all of them. Whichever social media channel you choose depends on how much you use it and your purpose of using it. For example, some businesses would find Facebook and Twitter more effective in promoting than Pinterest and Instagram. Here’s an informative “cheat sheet” on some of the popular social media networks and how each network is best used for business.

Email marketing provides a lot more value to your business. To some people, email marketing is perceived as “junk mail” and tend to delete from their inboxes. However, email marketing offers a lot more value than people realize, especially when it comes to offering important content. The purpose of email marketing is to inform customers and prospects of what’s going on in your business or industry. Plus, email marketing usually provides a “bridge” to your website, which can act as your site’s promotional tool. So whether you’re promoting a new product, recapping an event, or just want to provide something newsworthy, email marketing can be an effective marketing tool.

Here’s one informative article that I found on Business2Community on “why email marketing is still in style.”

Metrics is actually more important than you realize. You have your website and you’re promoting your business via email and social media, but do you know if people are taking notice? Websites and other digital accounts usually have metrics reporting tools to track how many people are visiting your site, what pages are more popular than others, and for long have a visitor viewed your site.

If you’re looking to expand your business online and want to take advantage of the digital marketing tools that are out there, please contact me.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.

Sources:
Success in 2015, MA Webcenters Blog, 12/22/14.
Why Email Marketing Is Still in Style — And Thriving, Business2Community, 3/11/15.
Social Media Cheat Sheet, Ad Week, 10/2014.

Women in Communications Hosts Annual Holiday Party – Thursday, December 4

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Banner designed by yvenia Design.

The Association for Women in Communications – New Jersey Chapter (AWCNJ) is hosting a very festive networking event on Thursday, December 4, 6:30pm, at Que Pasta Italian Restaurant in Saddle Brook, NJ.

Family owned and operated, Que Pasta’s signature product is their freshly made pasta — all made in-house and served along with their homemade sauces. So come and enjoy delicious food and drinks while basking in the engaging company of your friends from AWCNJ! There’s also an entertaining gift exchange that’s sure to lift your spirits.

Gift Exchange
Have an item lying around your house that deserves another home? Wrap it up and we’ll throw it in the grab bag for our gift exchange. We know we’ll get some chuckles.

Donation
Please bring along a non-perishable food item (canned or packaged) to donate to the local food pantry.

Price:
Members/Non-Members: $35 / Students: $25

Bring all your holiday spirit and we’ll see you at the party!

Register here for the AWCNJ Annual Holiday Party!

Questions? Please email programs@awcnj.org.

Portfolio Update – Digital Assets

It’s been a very busy few weeks for me, but I wanted to give you a portfolio update. I’ve added the following new pieces to the Web Design and Assets portfolio page.

To see more designs, please visit my portfolio.