Web and Digital Marketing Trends

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Digital marketing is very effective in building and promoting your business. From having a website, to email marketing, to social media, businesses have more exposure to the masses than traditional marketing.

If your goal is starting your own business or if you’re planning to take your business to the next level, here are a few top business marketing and design trends to consider while building your brand online:

Website designs are looking bolder and easier to navigate. Websites are a lot more responsive. What does that mean? In web design, having a responsive website means that the layout is scalable so that it’s easily viewable through a computer, tablet and smartphone. More customers are purchasing products through their tablets and smartphones than their desktop computers. Your website should be well-designed and user-friendly in those platforms so that customers can come back for more.

Content: More visual, less text. Visual content, such as photos and graphics, can help tell a story a lot more than text and can help promote something more effectively. Plus, having a consistent look and feel — for example, logo and colors — to your website, as well as other digital platforms, can help build your brand. Don’t get me wrong – the written content (or text) is just as effective, as long as information is short and to the point.

Social media continues to dominate. Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, Tumblr…the list of social media channels keeps growing. Even though there are many social media channels to choose from, you don’t need to use all of them. Whichever social media channel you choose depends on how much you use it and your purpose of using it. For example, some businesses would find Facebook and Twitter more effective in promoting than Pinterest and Instagram. Here’s an informative “cheat sheet” on some of the popular social media networks and how each network is best used for business.

Email marketing provides a lot more value to your business. To some people, email marketing is perceived as “junk mail” and tend to delete from their inboxes. However, email marketing offers a lot more value than people realize, especially when it comes to offering important content. The purpose of email marketing is to inform customers and prospects of what’s going on in your business or industry. Plus, email marketing usually provides a “bridge” to your website, which can act as your site’s promotional tool. So whether you’re promoting a new product, recapping an event, or just want to provide something newsworthy, email marketing can be an effective marketing tool.

Here’s one informative article that I found on Business2Community on “why email marketing is still in style.”

Metrics is actually more important than you realize. You have your website and you’re promoting your business via email and social media, but do you know if people are taking notice? Websites and other digital accounts usually have metrics reporting tools to track how many people are visiting your site, what pages are more popular than others, and for long have a visitor viewed your site.

If you’re looking to expand your business online and want to take advantage of the digital marketing tools that are out there, please contact me.

yvenia Web Solutions is a partnership between yvenia Design and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services. Here are five reasons why yvenia Web Solutions can help promote your business.

Sources:
Success in 2015, MA Webcenters Blog, 12/22/14.
Why Email Marketing Is Still in Style — And Thriving, Business2Community, 3/11/15.
Social Media Cheat Sheet, Ad Week, 10/2014.

Visual Content Marketing Tips Using Pinterest and Instagram

InstaPinLogosSq2I recently attended a very informative webinar hosted by Piqora, a California-based company specializing in marketing and analytics for visual, interest-based networks like Pinterest, Tumblr, & Instagram. The team presented very helpful tips on how to market and promote products and services using Instagram and Pinterest.

More than just sharing photos, Instagram and Pinterest are two of the fastest growing social media platforms to help promote brands through visual content marketing. What are the main reasons for their success and what does using these platforms mean to your business? Here are some helpful nuggets that I learned from the webinar. If used strategically, Instagram and Pinterest can help promote your business more effectively.

What does Pinterest mean to your business?

  • Virality – Viewers collect images through inspiration or if customers want to buy something. “Repins” help amplify the message.
  • Content – Learn what type of of content is performing well and see what’s trending or popular.
  • Traffic – 50% of web referrals happen 3.5 months after the initial pin on Pinterest.
  • Money – Posting a product catalog can help drive traffic to your website or business, which in turn can generate revenue.
  • Strategy – According to Piqora, pinning at the right time or when viewers are active leads to 36% higher repins. The best pinning time is before 9am on weekdays and after 9pm on weekends.
  • One tip I learned: Hashtags are useless in Pinterest since the platforms can search keywords automatically. In other words, hashtags are NOT needed in Pinterest.

What does Instagram mean to your business?

  • Posting frequency – Best posting time is usually after 5:00 p.m.
  • Using multimedia types – Test and experiment with different media to see what your audiences love. For example, videos are a good visual to view an entirely different picture of a product while some brands don’t find video as effective as pictures with filters.
  • Hashtags play a central role for your content to be discovered. According to Piqora, adding up to 7 hashtags on each post generates the most engagement with your audience. Having 8 or more hashtags would be perceived as spam. When adding hashtags, make sure they are concise, catchy and easy to remember.
  • Should be a visual diary of your brand’s story – For example, if you want to show a logo or brochure that you designed, how about showing different variations of the piece or show inspiration on how you came up with the design.
  • Build a community in Instagram through authentic visual storytelling. Instagram provides an opportunity to show your brands personality and build emotional bonds with your audience. In addition, hosting a contest or promotion can help accelerate community growth, just make sure that you have a clear goal and strategy in mind before promoting the contest.

For more tips and resources on Instagram and Pinterest marketing, go to www.piqora.com.

Five Steps to Effective Email Marketing

Photo: Fotolia
Photo: Fotolia

Email marketing is a very effective promotional tool for your marketing strategy. Here are some suggestions for running a successful email campaign for your business. In summary, those five steps include:

    1. Effective content
    2. Timing
    3. Know your audience
    4. A great email marketing system
    5. Consistent posting and frequency

If you’re looking for new ways to promote your business, including a digital marketing strategy to take your business to the next level, you can learn more here and please contact me for questions.

yvenia Web Solutions is a partnership between yvenia and ma WebCenters®, an innovative Internet marketing company specializing in business website design, eCommerce and hosting services.

Email Marketing Quick Tip

imageDid you know that the best time to deliver email campaigns is between 12:00 p.m.-1:00 p.m?

Having an email marketing campaign is one of the most effective digital strategies in promoting your business. Learn more how I can help you with your digital marketing efforts.