Updates: Web Design, Digital Assets and More

Here are the latest updates on yvenia.com:

New Section: Web Design and Assets
I added a new page for some previous web design work that I have done.

New Design Pieces Added

  • Campaigns: Master Your Money, Accelerate Your Success Digital Banners
  • Cards & Invites: Flyer for Oh What A Night! A Musical Tribute to Frankie Valli and The Four Seasons
  • Newsletters: HQ View Newsletter
  • Brochures: Americas Council Directory 2015

Portfolio PDF
I created a PDF version of my portfolio for viewers who want to print it out for a closer look. Click here for more information or go to the the link located on the top navigation bar.

Follow yvenia Design & Media on Instagram
Finally decided to create an Instagram account for yvenia Design & Media – @yveniadesignmedia. I wanted to separate my design work from my personal Instagram (@yvenia), which mostly focuses on health and fitness, as well as some random foodie posts. Check it out and follow @yveniadesignmedia on Instagram!

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Printable Portfolio Available

Do you prefer to view my portfolio on paper? If so, I created a PDF version of my portfolio for viewers who want to print it out for a closer look. The reason I created this version is that sometimes when you print out an actual web page, the printout doesn’t look right due to the web format.

This PDF version includes only a few select items from my website, so if you want to see more design pieces, you can either visit my site or scan the QR code on the last page through your mobile phone. If you’re on the website, the link to the Portfolio PDF is located on the top navigation bar.

NOTE: The size is 11 x 17 on landscape format. Before you print it out, make sure to select “fit to page” from your print settings if you’re print on letter-size or legal-size paper.

The Coolest Portfolio Book Ever

The beginning of this year, I mentioned that one of my 2016 professional design goals was to upgrade my physical portfolio so that I can bring it to interviews and client meetings. After eight months since I first announced it, I finally invested in one. After some research, I decided to look into Klo Portfolios.

For my book, I designed a simple cover with just my logo, using the color fill engraving treatment with my brand colors, and my name with regular engraving on white acrylic. The binding of the book uses screwposts so that I can easily insert pages. The overall ordering process, including communication with Klo’s customer service and shipping, took less than two weeks.

Once I received my book, I was extremely impressed with the quality of the piece. Klo did a great job in turning my design and custom specifications into reality. If you’re looking into Klo Portfolios, I do have to say you would have to pay a pretty penny. To me, I find this as a great investment, especially if you want to make that good first impression with your future employer or client! To learn more about Klo Portfolios, please check out the website or like their Facebook, @kloportfolios.

Summer Networking Event in Clark, NJ – June 29

To those who are interested in networking with other marketing, communications and creative professionals, here’s your chance at this event in Clark, NJ. The Association for Women in Communications – NJ Chapter is hosting a fun night of networking over a good old fashion barbecue while learning about the latest tips on content marketing by digital marketing expert, Susana Fonticoba, president of Right Click Advantage.

Plus, make sure to bring some comfortable shoes — you also have the option to play a round of mini-golf while connecting with other professionals.

Wednesday, June 29, 2016
6:30-9:00 p.m.
Oh’ Brian’s on the Green
1300 Raritan Road
Clark, NJ 07066

Prices: $25 AWCNJ Members / $35 Non-Members / $15 Students and New Grads

Click here for more details and to register!

A Design Spin of My 2015 Best Nine Instagram 

In celebration of the upcoming new year, Instagram asked users to share their best nine Instagram posts in 2015 while adding the hashtag, #2015BestNineInstagram. I decided to put my own little spin for this hashtag by showcasing some of the designs I did in 2015. Check it out here (#2015BestNineGraphicDesign)

2016 Goals – Upgrade The Portfolio

Hope everyone is having a great holiday so far! With 2016 coming soon, the new year comes planning new (or not-so-new) goals to accomplish. To be honest, I am still drafting my personal and professional goals for 2016 but I want to take the opportunity to mention at least this one goal.

One of my professional goals is to upgrade my portfolio. And I’m not talking about just adding a couple of new design pieces in my online portfolio. I mean actually changing the way it’s presented and ditching the basic black portfolio book entirely, but will keep it for archival purposes.

Even though it’s great to have an online portfolio for easy accessibility and shows your web design and content management skills, it’s always great to have a physical portfolio if in case there is no internet accessibility when showing designs to a potential client or employer. This goal was based on a couple of informative articles from Creative Bloq, a go-to resource for anything design.

Eight Reasons Every Digital Designer Should Have a Physical Portfolio
Create a Perfect Design Portfolio

One of the things that I liked from these articles is that instead of a bulky portfolio book, the samples were presented as brochures or magazine-style collateral, which is professional-looking, lightweight and shows the client/employer your print design and layout abilities. Plus, some print portfolios can be designed as good handout pieces to a potential client or employer.

There are also websites that specialize in custom portfolio books. Most of the books are binded with screwposts so that you’re able to add or remove page inserts. Plus, these printers create high-quality portfolio covers with your logo or design. It may be bulky to carry, but at least they don’t look like regular office binders.

KLO Portfolio
Studio EQ Design

Sure, creating or upgrading a portfolio can be very costly in terms of printing, but consider it as an investment instead of an expense. If money is an issue, you can work with your local printer or look into other online printing sites to see what is more cost effective. For example, if you’re presenting a saddle-stitched (brochure-style) portfolio, you’d most likely have to reprint the entire piece every time you update with new designs. Either way, it’s always good to have a back-up plan in presenting your design work to potential clients.

Does anyone have a printed, physical portfolio? Feel free to share your ideas. Also, what are your design professional goals for 2016?

AWCNJ and NJ Creatives Network Hosts “Master Your Money, Accelerate Your Success”

Click here for more info or to register for this event.
Click here for more info or to register for this event.

The Association for Women in Communications – New Jersey Chapter (AWCNJ) and the New Jersey Creatives Network will be hosting an informative session on money management on Thursday, November 19, 6:00-9:00 p.m. at Unique Photo, 123 US Highway 46 West in Fairfield, NJ. Money and business expert Robyn Crane will speak about the importance of developing a better relationship with your money to achieve greater balance, have more time for yourself and gain peace of mind.

The presenter, Robyn Crane, is a Certified Financial Planner™. She is the host of the TV show, The Financial GSpot, the radio show, Let’s Talk Money, and #1 International Best Selling Author of Mind Over Money Management. Her blueprint for financial and business success has been featured on Fox Business News, The Motley Fool and SavingsAccount.com.

The cost is $5 if you’re member of either organization and $10 for non-members. This is a great opportunity to build your professional network, learn more about the organizations hosting this event, as well as learn how to manage your money more effectively — especially if you’re saving money to build a business or for personal reasons.

Click here for more information or to register for the event.

Women in Communications Hosts Fall Networking Kickoff

The Association for Women in Communications – NJ Chapter (AWCNJ) is hosting a networking event on Wednesday, September 30, 6:30-9:00 pm, to kick start the new programming year! The evening will include dinner, networking and an opportunity to learn about an exciting mentoring program offered exclusively to AWCNJ members. It takes place at the Greek Taverna Restaurant, 292 Bloomfield Avenue, Montclair, NJ.

In addition, you will get to hear from marketing and branding expert Caryn Warner on key issues that professionals, especially women, should consider as they go through different stages in their careers and learn tactics to deploy for professional resume building. A leader with over 25 years of experience, Caryn Warner is the primary strategist and spearheads the marketing for Verisk Insurance Solutions/ISO Claims and Crime Analytics.

The cost to attend is:

$25 for members
$35 for non-members
$15 for students

Registration is highly recommended so please sign up for this event today! If you have any questions, please send an email to info@awcnj.org.

If you are in the communications field, this is a wonderful opportunity to meet new people in the industry and build professional connections.

Design TBT: Web Page Makeover

Here’s a TBT post for you – web design style!

EmeraldBeforeAfter

Back in 2011, one of my goals at my corporate job was to redesign an internal portal page promoting Emerald Connect, the company’s approved website platform for field sales advisors who want to promote their financial services online. It was a huge project to redesign this page due to the comprehensive information and outdated look. Plus, at the time, the company changed web content management systems, so a redesign was required. The redesigned site was created in Vignette (now Open Text).

BEFORE: Other than the outdated design interface and drab color scheme, the navigation was also cumbersome.

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AFTER: With the use of tab structure and dropdown boxes, these features helped breakdown large amounts of copy and keep information more organized. Plus, it also keeps content in one page instead of going to a separate page for more information.

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To see the latest design pieces, please check out the Portfolio.